SAMSUNG PAID SOCIAL

Samsung Cyber Monday Twitter Takeover

Cyber Monday is basically one giant competition for attention, with every brand trying to convince you that its deal is the one worth clicking.

For Samsung's Cyber Monday takeover of Twitter's Explore page (now X), we wanted to create something that would stand out in a sea of sales messaging while still feeling distinctly Samsung.

Working with the animation and creative team at Cheil, I helped concept and art direct an animated takeover that brought the brand's existing holiday visual language to life through playful movement, textures, and perspective.

Colorful ribbons twist and morph into familiar seasonal shapes, forming a star, gift box, candy cane, and wreath, before the camera pulls back to reveal the larger composition.

The result is a festive, high-energy piece of creative designed to catch someone's eye in a pretty crowded digital space during a pretty crowded time.

MY ROLE | Creative Concepting · Art Direction · Storyboarding & Motion Direction