Designlab Learning Brand Materials
After nine years of leading the UX bootcamp industry, Designlab Learning was looking for a brand refresh across digital and physical representations. To elevate the brand, a social media strategy was developed that included the creation of 75+ templates for Instagram, Facebook, and LinkedIn as well as versions for the educational blog. The student-facing presentations were then updated to match the look of social so that the audience was getting a consistent experience across the enrollment journey. Designlab moved away from flat, corporate illustrations into a brand with movement, light, and depth using gradients, stylized photography, and custom illustration.
CONCEPTING - ART DIRECTION - EXECUTION
The visual language Designlab had was rooted in dark UI design, but as the company was looking toward their future and the future of the industry, they wanted to refresh how their palette was used to bring in more moments of light and play. With the creation of graphic templates, the social team was enabled and empowered to rethink how they approach Designlab’s channels.
E-book template for students to learn about a variety of topics regarding the UX industry.
