Endo Aesthetics
Qwo Brand Materials
Healthcare marketing comes with its own set of challenges, especially when you're speaking to two very different audiences.
For the launch of Qwo, an FDA-approved injectable treatment for moderate to severe cellulite, Endo Aesthetics needed a variety of materials to introduce the product to both healthcare practitioners and prospective patients.
Working with the creative team at Brunet-Garcia, I helped develop print and digital marketing materials that brought the brand's colorful, playful personality into everything from social campaigns and emails to conference signage, presentations, and in-office patient materials.
MY ROLE | Creative Concepting · Digital & Print Design · Healthcare Marketing
A brand with a lot to say
With so many different audiences and applications, the challenge was finding ways to make the brand feel consistent without taking the same approach to every piece.
Patient-facing materials leaned into expressive photography and an approachable visual style, while resources for healthcare practitioners needed to communicate more detailed information in a clear, accessible way.
From animated emails and social content to presentations and consultation tools, each piece needed to work for its audience while still feeling like part of the same brand.
Annual presentation deck for Butt First campaign
Conference static TV ads
Exam Consultation Tool used by HCPs to show potential patients
CREATIVE DIRECTOR: PAT GABRIEL
SENIOR ART DIRECTOR: ALLI MCFADDEN
ART DIRECTOR: MICHELE FARREN
ASSOCIATE ART DIRECTOR: SARAH LANGSTON
ASSOCIATE ART DIRECTOR: JILL DARROW
ASSOCIATE ART DIRECTOR: CAROLINE FISCHER
COPYWRITER: DANIELLE DAWSON
COPYWRITER: JULIA SACHS