SAMSUNG ORGANIC SOCIAL
Galaxy Minis Social Series
Our phones go pretty much everywhere with us, so why not make them part of the scenery?
For Samsung Galaxy's "Galaxy Minis" series, the creative team at Cheil played with scale to create miniature worlds where the Z Flip5, Z Fold5, and Galaxy accessories fit right into everyday life. From roller skating in the park to a murder mystery dinner party, each scene puts a playful spin on the things we do with our phones.
I joined the project during production, helping bring these miniature worlds to life through hands-on set construction and creative execution. The series combined detailed miniature environments, photography, video, and on-screen effects to create playful, unexpected product moments.
The result is a social campaign that puts the products front and center without feeling like a traditional product ad. A little weird, a little whimsical, and a lot of fun.
MY ROLE | Art Direction · Set Production · Creative Execution
AWARDS: DISTRICT ADDY AWARDS - GOLD (2024)
CREATIVE DIRECTOR: KEN LOWERY
ASSOCIATE CREATIVE DIRECTOR: MORGAN THOMAS
SENIOR ART DIRECTOR: CORTNEY PACE
SENIOR ART DIRECTOR: CHRISTINA RODRIGUEZ
ART DIRECTOR: SARAH LANGSTON
ART DIRECTOR: WILL SCHLESINGER
COPYWRITER: DANIELLE DAWSON
COPYWRITER: CHANDLER DEAR